Job Opportunities

Digital Marketing Strategist

KG Workforce Solutions
March 12, 2021
Columbia (remote), South Carolina
Job Type


KG Workforce Solutions is recruiting for a Digital Marketing Strategist to design, develop, and implement digital marketing strategies to support key business objectives.

What’s in it for you?

  • Excellent benefits!
  • Stable, growing, and collaborative team
  • Competitive compensation
  • Generous leave program
  • Flexible working conditions (remote during pandemic; onsite or a blend of onsite/remote work down the road - Columbia, SC)

Duties and Responsibilities of the Digital Marketing Strategist:

  • Develops, monitors, and evaluates digital marketing strategies.
  • Determines the most effective methods and tools for increasing brand awareness and driving conversions.
  • Identifies advertising needs and recommends budget levels and channel mix for campaigns and evergreen digital marketing programs.
  • Collaborates with digital media agency to develop recommendations for digital media plans to achieve campaign goals.
  • Partners web designers to create landing pages and microsites that deliver high conversion rates.
  • Analyzes the effectiveness of campaigns and web traffic to optimize performance.
  • Researches products, services, and emerging strategies to identify new opportunities and optimize existing strategies.

 Key Requirements and Experience:

  • Bachelor’s degree in Marketing, Advertising or another closely related field supplemented by at least three (3) years of digital marketing experience, or an equivalent combination of education, training, and experience.
  • Proven success as a Digital Marketing Strategist or Digital Marketing Manager.
  • Ability and experience managing multiple projects simultaneously and developing accurate project time estimates.
  • Solid knowledge of web analytics tools.
  • Familiarity with web design/HTML.
  • Experience implementing Pay-Per-Click (PPC) campaigns.
  • Excellent verbal, written, and presentation skills.
  • Experience with email campaign development, implementation, and optimization.
  • Google certifications or equivalent digital technology certifications preferred.
  • Authorization to work for any employer in the U.S. without current or future sponsorship.

If you have the required skills and abilities for this role and looking to share your expertise, make a significant impact in business opportunities, and collaborate with an innovative team-apply today!


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KG Workforce Solutions  |  803.470.2006  |
P.O. Box 96    Lexington, SC 29071
3214 Leaphart Rd.    Suite AA    West Columbia, SC 29169
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