Job Opportunities

Lead Market Research & Strategy Specialist

KG Workforce Solutions
January 12, 2022
U.S. Remote, South Carolina preferred
Job Type


KG Workforce Solutions is recruiting for a Lead Market Research & Strategy Specialist to provide support in developing and maintaining a competitive market position to support business objectives.  The Lead Market Research & Strategy Specialist recommends marketing strategies, campaigns, and e-commerce activities.

Duties and Responsibilities:

  • Provide market research for customer satisfaction, advertising testing, product development, product usage, sales strategies, specific industry trends, and other ad hoc information needs.
  • Collect and analyze data, prepare reports of findings, illustrate data graphically and translate complex findings into written text.
  • Provide market and economic information based on detailed analysis of reports, trends, and other related data.
  • Support the marketing department in monthly, quarterly, and annual metrics for distribution to stakeholders.
  • Provide Tableau development to support automation and enhance reporting capabilities.
  • Manage Qualtrics platform to support survey deployment and analysis.
  • Perform general administrative support as needed to support the goals of the department.
  • Build strong, collaborative relationships with leadership and departmental groups.


  • Bachelor's degree in business, marketing, or a related subject
  • A minimum of six (6) years’ comparable work experience in market research/data analysis
  • Excellent critical thinking, analytical, planning, and problem-solving skills
  • Proficiency in business intelligence and visualization tools such as Tableau and Power BI
  • Experience using Qualtrics survey tool
  • Qualtrics brand admin management experience preferred
  • Authorization to work for any U.S. employer without current or future sponsorship

Remote candidates will be considered, however, preference will be given to qualified candidates available to work a hybrid onsite/remote schedule once onsite operations resume per the client's COVID safety protocols. Onsite work based in Columbia, SC.

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KG Workforce Solutions  |  803.470.2006  |
P.O. Box 96    Lexington, SC 29071
3214 Leaphart Rd.    Suite AA    West Columbia, SC 29169
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