Job Opportunities

Lead Market Research & Strategy Specialist

KG Workforce Solutions
Published
April 8, 2021
Location
Remote, South Carolina
Job Type

Description

KG Workforce Solutions is recruiting for a Lead Market Research & Strategy Specialist to provide support in developing and maintaining a competitive market position to support business objectives.  The Lead Market Research & Strategy Specialist recommends marketing strategies, campaigns, and e-commerce activities.

Duties and Responsibilities:

  • Provide market research for customer satisfaction, advertising testing, product development, product usage, sales strategies, specific industry trends, and other ad hoc information needs.
  • Collect and analyze data, prepare reports of findings, illustrate data graphically and translate complex findings into written text.
  • Provide market and economic information based on detailed analysis of reports, trends, and other related data.
  • Support the marketing department in monthly, quarterly, and annual metrics for distribution to stakeholders.
  • Provide Tableau development to support automation and enhance reporting capabilities.
  • Manage Qualtrics platform to support survey deployment and analysis.
  • Perform general administrative support as needed to support the goals of the department.
  • Build strong, collaborative relationships with leadership and departmental groups.

 Requirements:

  • Bachelor's degree in business, marketing, or a related subject.
  • A minimum of six (6) years’ comparable work experience.
  • Working knowledge of statistics and market research methods.
  • Proficiency with Tableau.
  • Demonstrated intermediate-to-advanced skills in Excel, Word, and PowerPoint
  • Excellent analytical, communication, and presentation skills
  • Authorization to work for any U.S. employer without current or future sponsorship.

While this position is available for remote work during the pandemic, onsite work at least three days per week (Columbia, SC) will be required once onsite operations resume.

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KG Workforce Solutions  |  803.470.2006  |  info@kgworkforcesolutions.com
P.O. Box 96    Lexington, SC 29071
3214 Leaphart Rd.    Suite AA    West Columbia, SC 29169
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