Job Opportunities

Market Research Analyst

KG Workforce Solutions
February 24, 2023
Columbia - hybrid, South Carolina
Job Type


Position title: Market Research Analyst / Consultant

Location: Columbia, SC (hybrid)

KG Workforce Solutions is recruiting for a Market Research Analyst / Consultant in Columbia, SC. The primary responsibility is to manage complex surveys including research, project management, survey programming/creation, survey administration, data analysis, and reporting. The Market Research Consultant will execute and analyze large-scale research efforts and create reports, data visualizations, and presentations reflecting findings in an easy-to-understand format inclusive of recommendations to achieve business goals associated with data findings.

  • Administer Qualtrics, including program and test surveys with advanced logic, embedded data, workflows, and other multifaceted requirements.
  • Explore and implement creative solutions to meet project needs, such as custom coding or integrations with other data systems.
  • Manage contact data in the Qualtrics directory and create customized dashboards for various stakeholders.
  • Support Qualtrics users and maintain enterprise survey projects.
  • Program and deploy new survey projects and analyze respondent feedback.
  • Design and maintain dashboards in various delivery channels.
  • Present findings to stakeholders.
  • Enhance existing Voice of the Customer (VOC) research projects.
  • Support primary and secondary market/customer/product/competitor research for various stakeholders.
  • Conduct qualitative and quantitative market research relating to current and future projects, products, customer satisfaction, market testing, and other measures to improve quality in sales and marketing.
  • Support the marketing department in monthly, quarterly, and annual metrics for distribution to marketing teams and other stakeholders.
  • Assist in Tableau development to support automation and enhanced reporting capabilities.

Required Education:

Bachelor's degree in Marketing, Business Administration, Statistics, or other related field

Required Experience, Skills, and Abilities:

  • Three years in market research and/or data analysis.
  • Knowledge of statistics, market research methods, and data analysis tools and techniques.
  • Experience in qualitative and quantitative analysis.
  • Experience developing surveys and analyzing consumer feedback.
  • Qualtrics expertise is required.
  • Intermediate-to-Advanced Excel skills.
  • Excellent analytical, critical thinking, and problem-solving capabilities.
  • Ability to present to large groups including executives.
  • Tableau dashboard development experience and/or Tableau server admin experience preferred.
  • Basic to intermediate knowledge of SQL Server databases and SQL scripting is preferred.
  • JavaScript, CSS, or similar experience preferred.
  • Authorization to work for any employer in the U.S. without current or future sponsorship.
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KG Workforce Solutions  |  803.470.2006  |
P.O. Box 96    Lexington, SC 29071
808 Lady Street, Suite D    Columbia, SC 29201
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