Job Opportunities

Market Research Analyst

KG Workforce Solutions
Published
January 3, 2023
Location
Columbia - hybrid, South Carolina
Job Type

Description

Position title: Market Research Analyst / Consultant

Location: Columbia, SC (hybrid)

KG Workforce Solutions is recruiting for a Market Research Analyst / Consultant in Columbia, SC. The primary responsibility is to manage complex surveys including research, project management, survey programming/creation, survey administration, data analysis, and reporting. The Market Research Consultant will execute and analyze large-scale research efforts and create reports, data visualizations, and presentations reflecting findings in an easy-to-understand format inclusive of recommendations to achieve business goals associated with data findings.

  • Administer Qualtrics, including program and test surveys with advanced logic, embedded data, workflows, and other multifaceted requirements.
  • Explore and implement creative solutions to meet project needs, such as custom coding or integrations with other data systems.
  • Manage contact data in the Qualtrics directory and create customized dashboards for various stakeholders.
  • Support Qualtrics users and maintain enterprise survey projects.
  • Program and deploy new survey projects and analyze respondent feedback.
  • Design and maintain dashboards in various delivery channels.
  • Present findings to stakeholders.
  • Enhance existing Voice of the Customer (VOC) research projects.
  • Support primary and secondary market/customer/product/competitor research for various stakeholders.
  • Conduct qualitative and quantitative market research relating to current and future projects, products, customer satisfaction, market testing, and other measures to improve quality in sales and marketing.
  • Support the marketing department in monthly, quarterly, and annual metrics for distribution to marketing teams and other stakeholders.
  • Assist in Tableau development to support automation and enhanced reporting capabilities.

Required Education:

Bachelor's degree in Marketing, Business Administration, Statistics, or other related field

Required Experience, Skills, and Abilities:

  • Three years in market research and/or data analysis.
  • Knowledge of statistics, market research methods, and data analysis tools and techniques.
  • Experience in qualitative and quantitative analysis.
  • Experience developing surveys and analyzing consumer feedback.
  • Qualtrics expertise is required.
  • Intermediate-to-Advanced Excel skills.
  • Excellent analytical, critical thinking, and problem-solving capabilities.
  • Ability to present to large groups including executives.
  • Tableau dashboard development experience and/or Tableau server admin experience preferred.
  • Basic to intermediate knowledge of SQL Server databases and SQL scripting is preferred.
  • JavaScript, CSS, or similar experience preferred.
  • Authorization to work for any employer in the U.S. without current or future sponsorship.
Apply
Drop files here browse files ...
Drop files here browse files ...
Captcha

Related Jobs

Customer Support Analyst   Columbia, South Carolina
January 3, 2023
Network Architect   Remote- NC or SC preferred, United States
January 2, 2023
Network Architect   Remote- NC or SC preferred, United States
December 14, 2022
Data Reporting and Analytics Consultant   Remote, South Carolina Preferred
November 3, 2022

KG Workforce Solutions  |  803.470.2006  |  info@kgworkforcesolutions.com
P.O. Box 96    Lexington, SC 29071
3214 Leaphart Rd.    Suite AA    West Columbia, SC 29169
Copyright ©
Wesite Design by Convergent Design
Are you sure you want to delete this file?
/