Job Opportunities

Market Research Analyst

KG Workforce Solutions
Published
July 29, 2022
Location
Columbia - hybrid, South Carolina
Job Type

Description

KG Workforce Solutions is recruiting for a Market Research Analyst. The Market Research Analyst will provide both primary and secondary market research and strategy support in developing and maintaining a competitive market position with information that will help identify growth opportunities.

Duties and Responsibilities:

  • Collects/analyzes market data and provides reports
  • Conducts qualitative and quantitative market research relating to current and future products, customer satisfaction, market testing, and other measures to improve quality and sales within marketing
  • Monitors market to recognize market trends/competitor strategies and outlook/unmet customer needs/other issues that impact marketing
  • Builds and maintains a Qualtrics-based Customer Experience dashboard and reports
  • Provides analysis of reports to inform marketing strategies to drive initiatives
  • Supports the marketing department in monthly, quarterly and annual metrics for distribution to marketing teams and CEOs
  • Tableau development to support automation and enhanced reporting capabilities to marketing partners
  • Management and oversight of the Qualtrics platform to support survey deployment and analysis

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Statistics, or related field
  • Three years in market research data analysis
  • Working knowledge of statistics and market research methods
  • Experience in qualitative and quantitative analysis
  • Tableau and Qualtrics knowledge and experience preferred
  • Above average skills in Excel
  • Excellent analytical, critical thinking, and problem-solving capabilities
  • Basic to intermediate knowledge in SQL Server databases and SQL scripting to update databases preferred
  • Willingness and ability to work onsite in Columbia, SC (hybrid schedule)
  • Authorization to work for any employer in the U.S. without current or future sponsorship

 

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KG Workforce Solutions  |  803.470.2006  |  info@kgworkforcesolutions.com
P.O. Box 96    Lexington, SC 29071
3214 Leaphart Rd.    Suite AA    West Columbia, SC 29169
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