Job Opportunities

Marketing Specialist

KG Workforce Solutions
December 30, 2019
Columbia, South Carolina
Job Type


KG Workforce Solutions is hiring a Marketing Specialist to support a growing client in downtown Columbia, SC. The Marketing Specialist will align marketing materials with corporate and departmental initiatives, and work as an integral part of a collaborative and creative team!

The Marketing Specialist will have the following responsibilities:

  • Conducting research to determine consumer and market trends
  • Developing creative marketing campaigns to include print, web and digital platforms
  • Assisting in delivering inbound and outbound marketing activities for content development, optimization, and analysis
  • Conceptualizing and designing print and digital materials including, but not limited to ads, brochures, direct mail, newsletters, PowerPoint presentations, annual reports, Web site updates, and any other special projects as assigned
  • Providing effective designs and marketing channels that are appropriate for target audiences
  • Offering innovative and creative solutions to design challenges
  • Overseeing marketing project delivery and effectively communicating with stakeholders throughout projects
  • Facilitating vendor relationships and providing customers with accurate cost quotes
  • Leveraging marketing and sales performance metrics to achieve goals and brand awareness objectives

The Marketing Specialist should have the following skills, education, and experience:

  • Bachelor’s degree in Marketing or Multimedia Design
  • 2+ years of experience delivering marketing strategies that have increased lead generation or revenue activity
  • Thorough understanding of marketing elements and research methods
  • Strong understanding of SEO and social media, including analytics (Google AdWords and Analytics)
  • Advanced MS Office, including PowerPoint
  • Experience with marketing software, preferably Adobe Creative Suite & CRM,
  • Effective project management skills with the ability to manage multiple projects simultaneously and develop accurate project time estimates
  • Superb written, oral, and visual communication skills with the ability to speak effectively before an audience
  • Demonstrated ability to establish priorities, take initiative, work under tight deadlines, and exercise sound judgment
  • Ability to create and execute lead generation campaigns that leverage print marketing and digital media strategies

This position offers a competitive hourly wage and an employee-oriented culture. Onsite work is required. Qualified applicants are encouraged to apply quickly; this opportunity won’t last long!

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KG Workforce Solutions  |  803.470.2006  |
P.O. Box 96    Lexington, SC 29071
3214 Leaphart Rd.    Suite AA    West Columbia, SC 29169
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