Job Opportunities

Product Marketing Manager

KG Workforce Solutions
July 14, 2021
Columbia, South Carolina
Job Type


As a Product Marketing Manager, you will oversee all aspects of how our client’s products are marketed. You will use your extensive marketing experience and knowledge of industry best practices to create effective rollout strategies and communication plans that ensure stakeholder and consumer awareness of the benefits and functionality of new products.

Primary Duties:

  • Advise and support project teams in establishing an effective communications strategy for product launches.
  • Design and develop all marketing strategies to increase the adoption of products with creative and innovative marketing practices.
  • Collaborate with Product Owners and technical teams to ensure market messaging audience reach and evaluate consumers’ attitudes and feelings toward products.
  • Write detailed plans for new product launches and manage the implementation of launch plans.
  • Work to maintain strong relationships with project stakeholders.


  • At least five years of relevant marketing experience.
  • Excellent communication skills, including the ability to deliver presentations and/or strategies to diverse audiences.
  • Experience creating and implementing marketing strategies for product launches.
  • Financial or banking industry experience preferred.
  • Ability to work onsite at least three days per week (Columbia, SC), if not daily.

This is a long-term contract (W2) position. Opportunity for renewals and competitive hourly compensation. Stable and growing organization with exciting new projects and products on the horizon.

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KG Workforce Solutions  |  803.470.2006  |
P.O. Box 96    Lexington, SC 29071
3214 Leaphart Rd.    Suite AA    West Columbia, SC 29169
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